Simply because its critical for a great customer experience and for optimizing your revenue up-sell opportunity. Providing content, graphics, promotions, offers 'in context' means you are delivering them to your customer at the right time, at the right place and with the right offer that your customer will value and appreciate and buy, because they need your offering now!
We believe in context awareness so much that we named the company after it, and we know its the real secret to delivering a superb customer experience.
Let’s look at some examples. The first one is a home screen showing a location-based context card that changes based on the subscriber’s location and displays the closest service provider store address and directions. The second is a push notification sent to the subscriber informing them that they are at 90% usage and giving them a discount if they top-up at the nearby store within the next hour. The awareX App will show all usage levels of Voice minutes, SMS and Data from multiple accounts associated to the user and color code them based upon context, showing those with low balances in red. Promotions are made available for 'red' balances when users really need the offering, and not for example when they have just refreshed or topped-up their account balances, which would simply be annoying for the end customer.
Above are service experience indication screens that let subscribers send descriptions of network issues, such as a dropped call, as well as an exact location of the occurrence to their providers.
Another context-aware example is travel pass need identification. When the phone’s GPS indicates that the subscriber has crossed a border into another country, a push notification can be sent offering a travel pass that provides the subscriber with international service while avoiding high roaming charges.Check out awareX Capabilities/Benefits Why is a packaged app the best option for self-care?