A smart, effective B2B2E platform can turn every interaction into a value-adding service opportunity to build longer, more meaningful and profitable relationships. But just what does such a digital engagement solution look like in action? How does it work in practice?
B2B2E, which stands for Business-to-Business-to-Employee, is an emerging model that telecom providers are increasingly adopting as part of their service offerings. This model extends beyond the traditional B2B (Business-to-Business) services by not only serving the needs of a business client but also extending services directly to the employees of that client. It's a strategic approach that Communication Service Providers (CSPs) can use to deepen their relationships with corporate clients, enhance their service value, and expand their revenue streams. Let’s unpack how B2B2E developed, and why it's so important for today’s telecom to take advantage of.
At our core, AwareX is an engagement platform based on the philosophy that technology should be used to anticipate and assist humans, not the other way around! 2023 has proven to be quite an engaging year and here are some highlights below:
