About Our Company

AwareX is transforming the digital customer experience. With the industry’s only cloud based, intelligent, low code SaaS platform, we offer the ready-made digital experiences that customers want and service providers need. Our digital-first approach puts your customers front and center, receiving a single view of you as an enterprise. Decoupled from legacy environments you can move with digital speed and agility. AwareX helps keep customers satisfied, cut costs and increase revenue now – so you can focus on the hard stuff.


Our Team

Headquartered in Boston, we implement digital customer engagement solutions for communications service providers around the world. Our team has a wealth of experience working for the most influential technology companies helping service providers like Nokia, Hewlett-Packard, Amdocs, Apple, AT&T, AsiaInfo, LHS, Optiva and Computer Associates.

Michael Matthew Headshot
Michael Matthews
Founder & CEO

Michael is passionate about using technology to anticipate and assist humanity (rather than the reverse). Spurred on by a profound disappointment in the effectiveness of many of today’s customer service systems, Michael has long been a pioneer in creating and championing the category of Customer Experience Management.


Marc Veelenturf-34
Marc Veelenturf
Chief Operating Officer

Marc joined AwareX in February 2020 as Chief Operation Officer. He has held various senior management positions at Ericsson, Amdocs, Optiva, British Telecom and PriceWaterhouseCoopers over the past 25 years.  Well-known for his strategic business and innovation acumen and business turnaround skills, Marc’s experience in traditional and SAAS business models Information Technology industry working across multiple industries and lines of business (B2C, B2B, B2B2C).  He has managed customer-facing organizations, delivered large-scale, mission-critical systems, driven business growth, improved customer satisfaction, and forged strategic long-term plans


Alex-Hawker Headshot
Alex Hawker
Head of Customer Solutions
Alex leads our global customer solutions team. He loves nothing better than sitting down with Service Providers to discuss how to drive digital transformation and do it in weeks not years. He has a wealth of experience delivering digital transformation capability to communications service providers around the world. Before joining AwareX, Alex was head of Global Sales at Nokia and Amdocs, CEO of Actix, and European head of Telecoms at Hewlett Packard and AsiaInfo. He is a respected speaker at numerous industry conferences and has been a featured speaker at Oxford University's Said Business School. Alex was the recipient of the Glotel, Global Telecom Awards, 2016 for BSS transformation excellence.


Hanan Cohen
VP, Europe & Africa

Hanan is heading the EMEA region for AwareX. He is a true believer of Trust & Value relationships, understanding the “WHY?” at each and every level and putting the customer in the first place. Hanan has over 25 years of multi-disciplinary experience, starting as a software engineer and all the way to regional management of P&L and complex enterprise customer engagements. Hanan spent most of his career in the Telecom BSS and OSS domain within EMEA and APAC and led sales, account management and delivery teams to excel in value creation and customer satisfaction.


Guillermo Preda
Guillermo Preda
VP, South America

Guillermo leads our business in South America. He is committed to enabling service providers to stay relevant to their constantly evolving consumer needs as part of the digital revolution.  Previously as VP of LATAM Strategic Accounts at NetCracker and a Managing Director at Accenture he brings first class sales, consulting, and implementation experience in large-scale digital transformations to our Telecommunications customers.


Tim Quinlivan
VP, North America
Tim leads our business growth in North America.  Tim is an accomplished executive that brings to awareX over 25 years of solution sales and professional services experience working with global fortune and privately held customers. Tim’s experience spans across multiple industry verticals and market segments; including, extensive experience selling technology enabled business transformation and revenue acceleration solutions to Telecommunication Service Providers. Tim is passionate about optimizing the end user experience while driving significant ROI for his customers.


Ahmed Shawky
Sales Director, Middle East & Africa

With over 10 years of experience in the Middle East and Africa markets, Ahmed focuses on Sales and Client Relationship in the telecommunications industry. 

Ahmed has functioned as a Consultant and Sales Executive and has been responsible for all aspects of previous companies' sales and marketing functions, including adding new accounts, developing and managing sales and marketing budgets, and solidifying relationships with key suppliers, distributors and partners.