About Our Company

AwareX is transforming the digital customer experience. With the industry’s only cloud based, intelligent, low code SaaS platform, we offer the ready-made digital experiences that customers want and service providers need. Our digital-first approach puts your customers front and center, receiving a single view of you as an enterprise. Decoupled from legacy environments you can move with digital speed and agility. AwareX helps keep customers satisfied, cut costs and increase revenue now – so you can focus on the hard stuff.


Our Team

Headquartered in Boston, we implement digital customer engagement solutions for communications service providers around the world. Our team has a wealth of experience delivering results to Service Providers from the most influential technology companies including Nokia, Apple, AT&T, Hewlett-Packard, Amdocs, AsiaInfo, Optiva and Computer Associates.

Michael Matthew Headshot
Michael Matthews
Founder & CEO

Michael is passionate about using technology to anticipate and assist humanity (rather than the reverse). Spurred on by a profound disappointment in the effectiveness of many of today’s customer service systems, Michael has long been a pioneer in creating and championing the category of Customer Experience Management.


Alex-Hawker Headshot
Alex Hawker
Chief Business Officer
Alex leads our global customer operations. He has a wealth of experience delivering digital transformation capability to communications service providers around the world. Alex was head of Global Sales at Nokia and Amdocs, CEO of Actix, and European head of Telecoms at Hewlett Packard and ran the international business of AsiaInfo. He is a respected speaker at numerous industry conferences and has been a featured speaker at Oxford University's Said Business School. Alex was the recipient of the Glotel, Global Telecom Awards, 2016 for BSS transformation excellence.


Hanan Cohen
VP, Europe & Africa

Hanan is heading the EMEA region for AwareX. He is a true believer of Trust & Value relationships, understanding the “WHY?” at each and every level and putting the customer in the first place. Hanan has over 25 years of multi-disciplinary experience, starting as a software engineer and all the way to regional management of P&L and complex enterprise customer engagements. Hanan spent most of his career in the Telecom BSS and OSS domain within EMEA and APAC and led sales, account management and delivery teams to excel in value creation and customer satisfaction.


Carlos Final
Carlos Parisi

Carlos leads the AwareX business growth in LATAM.  He has over 20 years of Sales and Business Development experience, leading sales in Latin America, acting as a trusted advisor on XaaS, Digital & IT Transformation Journey and Technology Innovation, improving the Customer Experience in Real Time. He has held executive positions at Matrixx Software, Openet and Comverse.