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Bad Digital...

top view of businessman hand working with modern technology and digital layer effect as business strategy concept

In my last Blog post I talked about a bad digital experience with my energy supplier. Simply delivering a digital customer experience does not make for a better business or a more satisfied (or lower cost) customer, it has to be the right digital customer experience, and there are plenty of examples of where companies simply do not get it…

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Do you think digital?

 Mobile Marketing - Book on the Black Bookshelf between white ones.

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Have you had a chat with the AwareX Voice Assistant?

Posted on Sep 17, 2018 4:45:00 PM by Alex Hawker | Self-Service, voice assistant

 Blog 2 option 2

I have, and it blew my mind.

We showed it publicly at the TMF’s digital transformation world in early 2018 in a ‘Catalyst project’ sponsored by Orange.

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Mobile Advertising & Customer Service: How to expose Value

Posted on Jul 2, 2018 1:37:46 PM by Alex Hawker | Self-Service, Mobile App

Smart Phone with Money. Mobile Payment Concept.Mobile customer self-service apps represent incredible value for money in reaching your customers but are comparatively under-utilized for revenue up-sell leaving value un-crystallized as marketeers miss the opportunity and focus instead on generic mobile advertising.

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