In my last Blog post I talked about a bad digital experience with my energy supplier. Simply delivering a digital customer experience does not make for a better business or a more satisfied (or lower cost) customer, it has to be the right digital customer experience, and there are plenty of examples of where companies simply do not get it…
I have, and it blew my mind.
We showed it publicly at the TMF’s digital transformation world in early 2018 in a ‘Catalyst project’ sponsored by Orange.
Mobile customer self-service apps represent incredible value for money in reaching your customers but are comparatively under-utilized for revenue up-sell leaving value un-crystallized as marketeers miss the opportunity and focus instead on generic mobile advertising.
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