AwareX is a full stack digital customer engagement platform. We provide a comprehensive, end to end system to enable Communication Service Providers (CSP) to reduce operational costs to serve customers, increase revenues with context aware upsell and improve their Net Promoter Score (NPS).
At the heart of the AwareX stack is the Microservices Integration Platform. A cloud based secure and scalable system which integrates data from multiple back end systems (largely BSS) and enables its use by end customers via a wide range of digital channels. You can consider it a mediation conduit which provides a single source of data for multiple front ends from a diverse set of back end systems.
Creation of independent customer journeys on a per ‘service type’ basis
Integration of multiple disparate sources of data
Combination and logic processing of data to produce customer meaningful information
Incremental addition of new Value
A defined API environment, facilitating clearly defined architectural separation
Delivery to a suite of Omni Client digital front ends from a single source with dependability and reliability
Compliance to the TMF ODA architectural standards
Microservices allow the separation as components via APIs of the back-end system of record BSS, the integration and combination of data to meet end customer needs, the presentation of the data through an omni client approach, the analytics of customer usage and the marketing to end users through a campaign manager.
The autonomous stateless platform can scale without impacting the performance of legacy or new BSS, supports individual customer journeys which can be added to support a full range of service types in an agile and resilient manner.
The AwareX platform has been built to align and comply with the TMF ODA standard architecture.