BOSTON – March 20, 2025 - AwareX, the leading provider of digital customer engagement solutions for the telecom industry, and Tbaytel, the largest independently owned telecommunications provider in Canada, announced their continued partnership in delivering advanced and innovative solutions through the AwareX Digital Customer Engagement platform for the Tbaytel community.

“AwareX provides the essential foundation for the self-service capabilities in our myTbaytel platform,” says Kory MacLeod, Tbaytel’s Vice President - Chief Technology & Information Officer. “It empowers our customers with seamless tools to manage their accounts quickly and conveniently. By integrating with AwareX, we’re able to continuously enhance the customer experience, delivering top-tier solutions right at our customers' fingertips.”

AwareX provides a digital customer engagement platform designed to enhance customer experience for telecommunications, utilities, and other subscription-based industries. Its platform enables seamless self-service, personalized interactions, and real-time communication across multiple digital channels, helping businesses improve customer satisfaction and reduce operational costs.

“We deliver value through off-the shelf technology enabling fast-to-market services with low total cost of ownership. Our earliest customers benefited from our leadership in native iOS and Android app touchpoints providing engagement services for mobile users.” said Michael Matthews, Founder and CEO of AwareX. “We also pride ourselves in working closely with customers to determine our roadmap. Tbaytel was our first customer to adopt a web-portal touchpoint, the first to benefit from our multi-play solutions, and now the first to use our My Messages module, which helps enrich Tbaytel’s user experience through targeted communication and instant account information.”

Tbaytel continues to lead the way in Canada in deploying advanced technologies that benefit their community and customer base and with the close collaboration with AwareX, they are poised to bring even more seamless, user-friendly, and impactful digital engagement solutions in the future.  

About AwareX

AwareX is the only digital customer engagement solution that enables businesses to build customer loyalty and maximize revenue opportunities — right out of the box. The AwareX Customer Engagement Suite combines digital end-user engagement automation with informed, data-driven, messaging sophistication that triggers the right message, to the right person, at the right time via end-user-defined touchpoints and which are compliant with the TMForum Customer Experience Management (CEM) Conformance Certification.

Importantly, the AwareX cloud-based SaaS solution is easy to deploy and works seamlessly with existing OSS/BSS applications and processes, providing affordable turnkey customer engagement solutions that create meaningful customer experiences, improve retention, and uncover revenue opportunities. It simplifies and humanizes the customer experience. It’s easy to deploy and manage and it works. To learn more about AwareX, visit awarex.com.

About Tbaytel

Tbaytel is dedicated to delivering telecommunication and entertainment solutions that ensure people, businesses and communities in northern Ontario have multiple points of access to the global communications highway. Tbaytel offers the region’s largest cellular coverage area including state-of-the-art 5G voice and data services in addition to an extensive local and regional fibre network delivering voice, internet, phone, security and TV services. With over a century of contributing to the quality of life, infrastructure and economic health of the north, Tbaytel’s understanding and commitment to northern Ontario is unparalleled.

www.tbaytel.net

About TMForum

We are an alliance of 800+ global companies working together to break down technology and cultural barriers between digital service providers, technology suppliers, consultancies and systems integrators. Our work is defined by our members, which include 10 of the world’s top 10 network and communications providers and stretch across 110 countries. Our members tap into each other’s collective experiences and abilities to collaboratively solve complex industry-wide challenges, deploy new services and create technology breakthroughs to accelerate change. For more information, please visit tmforum.org